still relatively new to the field of SEO (during some research I found an article from 2004 claiming they were the new “secret back door to top search engine ranking”), but they are incredibly positively to a SEO campaign.
Some of the most common questions I have from customers, “Why does my company do press releases? How are press releases for my SEO campaign?”
Part of the answer is in the anatomy of an optimized press release. A properly optimized press release your top keywords and contains links to your site.
Backlinks:
After the optimized press release is distributed, it is through various channels including websites and search engines such as Google News and Yahoo News picked up! Messages. Every time another website picks up the press release, it reproduces the release along with all of your keywords and links. This has to produce the effect of spreading back links (back links to your site).
These backlinks are one of the factors Google uses to determine a site search engine rankings. Google looks at how many backlinks you have and where they come from, so the fact that most of the backlinks are from news websites, which are very high ranking site, and you have a good amount of backlinks to add quality that will increase the page rank and link popularity of your website.
Increased Keyword Rankings and Visibility:
news stories on the web are more time sensitive than regular web pages, so if your press release distributed, it will be very connected quickly, allowing you to search early visibility in news sites, news, and standard search engines. Many sites can news archive also stories that help connect long-term supply value, rankings and visibility.
In addition, online news search queries are generally very much more targeted than standard web search. In other words, people are looking for news related to your industry are more likely for conditions that are used in your press release that you are looking for a better chance at increasing the ranking of your website for popular and competitive keywords.
credibility and increase in traffic:
Last but not least, the contents are always well written give credibility to your website. The more information you show that you know, the more reliable you are. If you are starting your press releases in Google News and Yahoo! News for your keywords, potential customers looking for your product or business to see that you are a credible source of information in your industry and that you can be trusted. Those with Google alerts for your keywords automatically receive your press release in their inbox, the interest and relevant traffic to your site will generate as well.
Bottom Line:
So the bottom line, “Why does my company need to do press releases?” Because search engine optimized press releases are one of the fastest and easiest ways to create more backlinks, visibility and traffic for your website, and are a pleasant addition to any SEO campaign, no matter what your industry.
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The SEO Benefits of Press Releases
Search engine optimized press releases are
still relatively new to the field of SEO (during some research I found an article from 2004 claiming they were the new “secret back door to top search engine ranking”), but they are incredibly positively to a SEO campaign.
Some of the most common questions I have from customers, “Why does my company do press releases? How are press releases for my SEO campaign?”
Part of the answer is in the anatomy of an optimized press release. A properly optimized press release your top keywords and contains links to your site.
Backlinks:
After the optimized press release is distributed, it is through various channels including websites and search engines such as Google News and Yahoo News picked up! Messages. Every time another website picks up the press release, it reproduces the release along with all of your keywords and links. This has to produce the effect of spreading back links (back links to your site).
These backlinks are one of the factors Google uses to determine a site search engine rankings. Google looks at how many backlinks you have and where they come from, so the fact that most of the backlinks are from news websites, which are very high ranking site, and you have a good amount of backlinks to add quality that will increase the page rank and link popularity of your website.
Increased Keyword Rankings and Visibility:
news stories on the web are more time sensitive than regular web pages, so if your press release distributed, it will be very connected quickly, allowing you to search early visibility in news sites, news, and standard search engines. Many sites can news archive also stories that help connect long-term supply value, rankings and visibility.
In addition, online news search queries are generally very much more targeted than standard web search. In other words, people are looking for news related to your industry are more likely for conditions that are used in your press release that you are looking for a better chance at increasing the ranking of your website for popular and competitive keywords.
credibility and increase in traffic:
Last but not least, the contents are always well written give credibility to your website. The more information you show that you know, the more reliable you are. If you are starting your press releases in Google News and Yahoo! News for your keywords, potential customers looking for your product or business to see that you are a credible source of information in your industry and that you can be trusted. Those with Google alerts for your keywords automatically receive your press release in their inbox, the interest and relevant traffic to your site will generate as well.
Bottom Line:
So the bottom line, “Why does my company need to do press releases?” Because search engine optimized press releases are one of the fastest and easiest ways to create more backlinks, visibility and traffic for your website, and are a pleasant addition to any SEO campaign, no matter what your industry.
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